Ladislav Elgr – Eine Partie entsteht
Personal Branding und Kampagne auf Instagram
Für den Tenor Ladislav Elgr habe ich die Kampagne „Eine Partie entsteht“ entwickelt. Sie begleitet ihn auf dem Weg zu seiner Rolle als Sergei, einer der Hauptpartien in Schostakowitschs „Lady Macbeth von Mzensk“ an der Oper Stuttgart, bis zur Premiere am 8. November 2026.
Der blaue Pinselstrich steht für die Rolle, die Strich für Strich Gestalt annimmt. Schwarzweiß-Fotografie und Videos zeigen den Weg dorthin: Proben, Partitur, Backstage.
Leistungen: Kampagnenstrategie, visuelle Identität, Art Direction, Grafikdesign, Video und Texte
Instagram: @l.elgr
Caption: What happens before the curtain rises? A look behind the scenes at Stuttgart Opera, where Sergei is taking shape. Opening night: November 8. CTA: 💬 What have you always wanted to see behind an opera stage? Tell me in the comments, and I'll show you in the coming weeks. #StgtLadyMacbeth #OperStuttgart #LadyMacbethVonMzensk #Schostakowitsch #Shostakovich #Backstage #Tenor #Opera #Oper #OperaLife #BehindTheScenes #LadislavElgr
Caption: In German, you don't "bite the bullet". You bite into a sour apple. In Czech, my language, we say it too: kousnout do kyselého jablka. You do the hard thing because you have to. For Sergei, the apple means something else. It's temptation. He offers it, Katerina takes it, and the rest of the opera is the price. I'm biting into both right now: the role I have to find, and the man I don't have to like. Lady Macbeth of Mtsensk, Oper Stuttgart. Opening 8 November. CTA: Does your language have a sour apple too? Tell me.
Caption: Few operas have a story as dramatic off stage as on it. Shostakovich was 27 when Lady Macbeth of Mtsensk made him famous, and 29 when a single newspaper article nearly ended his career. I've been thinking about that a lot while learning this music. You can hear why it frightened people. It still doesn't sound polite. CTA: Send this to someone you go to the opera with.